EllenBeth Wachs

My Cats are My Gods

Do Not Link allows you to ethically criticize bad content

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This is a wonderful tool to use to deter helping sites that don’t deserve traffic boosts

Skeptical Software Tools

Be sure to check the update at the very end of the article.

I’ve written many times about how skeptics need to take care when linking to bad information that we intend to rebut. Because links are used by search engines to measure the importance of content, linking to a piece of pseudoscience or misinformation (in the process of rebutting or debunking it) might actually have the effect of making it more visible to others. That’s not desirable. I would even say it is unethical to increase the visibility of such content, insofar as it has the potential to cause harm.

Do Not Link: link without improving "their" search engine positionIf you doubt my thesis, read this New York Times article. It tells the story of how negative reviews of a particular business actually had the effect of catapulting that business to the top of the relevant search result, thereby bringing it more customers. Talk about a skeptic…

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Written by EllenBeth Wachs

August 14, 2013 at 9:09 am

Posted in Uncategorized

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