EllenBeth Wachs

My Cats are My Gods

Outrage Porn: How the Need For ‘Perpetual Indignation’ Manufactures Phony Offense

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Can this be applied to specific communities? I think the answer is obvious #FTBullies

Betabeat

Imagine this was your job: you had to wake up every morning, read and watch what was going on in the world, and then, even if you didn’t actually feel this way — in fact, in spite of the fact that you didn’t feel this way—react with outrage about all of it. 

Increasingly, this is the life of the blogger. Despite all the attention and traffic of Upworthy gets for being “positive” these days, outrage and indignation are and always will be pageview magnets. “Outrage porn,” as we’ve come to call it, checks all the boxes of compelling content—it’s high valence, it drives comments, it assuages the ego, projects guilt onto a scapegoat and looks good in your Facebook Feed. 

With the exception of Valleywag, very few sites practice the art exclusively but every website, including Betabeat, knows it’s an easy way to get traffic. As Jezebel—a purveyor of…

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Written by EllenBeth Wachs

February 27, 2014 at 8:11 am

Posted in Uncategorized

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